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Privacy Policy

Shiffler Equipment Company Privacy Policy

Last Updated: July 2026

Table of Contents

  1. Privacy at a Glance
  2. 1. Introduction
  3. 2. Our Privacy Principles
  4. 3. Scope of This Privacy Policy
  5. 4. Definitions
  6. 5. Information We Collect
  7. 6. How We Collect Information
  8. 7. How We Use Your Information
  9. 8. Cookies and Similar Technologies
  10. 9. Third-Party Service Providers
  11. 10. How We Share Information
  12. 11. Data Security
  13. 12. Data Retention
  14. 13. Your Privacy Choices
  15. 14. Your Privacy Rights
  16. 15. Exercising Your Privacy Rights
  17. 16. Children's Privacy
  18. 17. Canadian Customers
  19. 18. International Visitors
  20. 19. Third-Party Websites
  21. 20. Changes to This Privacy Policy
  22. 21. Contact Us
  23. Appendix A - Categories of Personal Information We May Collect
  24. Appendix B - Categories of Third Parties With Whom Information May Be Shared
  25. Appendix C - Technology Providers
  26. Appendix D - California Privacy Notice

Privacy at a Glance

Shiffler Equipment Company understands that privacy matters. We believe customers should know what information we collect, why we collect it, and how it is used without having to read pages of legal terminology.

The following summary highlights the key points of this Privacy Policy. It is intended as a convenience only and does not replace the complete Privacy Policy.

Topic Summary
Information We Collect We collect information you provide directly to us, information generated when you use our website, and information needed to process orders, provide customer service, and operate our business.
How We Use Information To process orders, prepare quotations, ship products, respond to questions, improve our website, provide customer support, maintain security, and communicate with customers.
Do We Sell Personal Information? Shiffler does not sell personal information in exchange for monetary compensation. Certain advertising technologies may constitute "sharing" under applicable privacy laws.
Cookie Choices Visitors may manage certain non-essential cookies through our Cookie Preference Center where required by applicable law.
Marketing Emails Marketing emails include an unsubscribe option. Transactional emails relating to orders or customer service may continue.
California Residents California residents should also review our separate California Privacy Notice for additional rights in Appendix A
Questions? Questions regarding privacy may be directed to c.service@shifflerequip.com.

1. Introduction

Welcome to the Shiffler Equipment Company Privacy Policy.

For more than fifty years, Shiffler Equipment Company has proudly served schools, colleges and universities, municipalities, government agencies, contractors, and commercial organizations throughout the United States and Canada by providing furniture, replacement parts, facility maintenance products, safety equipment, and related solutions.

As part of providing these products and services, we collect and use certain information about our customers, website visitors, vendors, and business partners. Protecting that information is an important responsibility and an essential part of earning and maintaining the trust of those we serve.

Our goal is simple:

Collect only the information reasonably necessary to operate our business, protect it responsibly, and use it in ways that are transparent, lawful, and beneficial to our customers.

This Privacy Policy explains:

  • What information we collect.

  • How information is collected.

  • Why we collect it.

  • How we use it.

  • When information may be shared.

  • Your choices regarding your information.

  • Your rights under applicable privacy laws.

  • How to contact us regarding privacy questions.

This Privacy Policy applies whether you interact with Shiffler by visiting our website, requesting a quotation, creating an online account, placing an order, communicating with Customer Service, participating in Live Chat, or otherwise interacting with our business online.

2. Our Privacy Principles

Everything described in this Privacy Policy is guided by five core principles.

Transparency

We believe privacy information should be understandable.

Rather than relying solely on technical or legal terminology, we strive to explain our privacy practices in language that customers can read and understand.

Respect

Information entrusted to us is treated with care.

We strive to collect only information reasonably necessary to provide products, services, customer support, website functionality, and other legitimate business operations.

Customer Choice

Where required by applicable law, we provide meaningful choices regarding cookies, marketing communications, and other privacy-related preferences.

We respect those choices and continually work to improve how visitors manage them.

Security

Protecting customer information requires ongoing attention.

Shiffler maintains administrative, technical, and physical safeguards designed to reduce the risk of unauthorized access, disclosure, misuse, or alteration of personal information.

Because technology continues to evolve, our security practices also continue to evolve.

Continuous Improvement

Privacy is not a one-time project.

We periodically review our privacy practices, website technologies, vendor relationships, and applicable privacy laws in order to improve how we protect customer information.

3. Scope of This Privacy Policy

This Privacy Policy applies to information collected through:

  • www.shifflerequip.com

  • Customer accounts

  • Online ordering

  • Quote requests

  • Product inquiries

  • Contact forms

  • Catalog requests

  • Customer Service

  • Live Chat

  • Marketing communications

  • Email communications

  • Other online services owned or operated by Shiffler Equipment Company

Unless otherwise indicated, this Privacy Policy applies regardless of whether you access our website using a desktop computer, laptop, tablet, or mobile device.

This Privacy Policy does not apply to third-party websites, applications, or services that maintain their own privacy policies.

For your convenience, our website may contain links to manufacturer websites, supplier websites, educational resources, social media platforms, and other external websites. Because those organizations operate independently, we encourage visitors to review their privacy policies before providing personal information.

4. Definitions

To make this Privacy Policy easier to understand, the following terms are used throughout this document.

Personal Information means information that identifies, relates to, describes, or could reasonably be associated with an individual, household, or business contact as defined by applicable law.

Customer means any person or organization that visits our website, creates an account, requests information, purchases products, or otherwise interacts with Shiffler.

Website means www.shifflerequip.com and related online services operated by Shiffler Equipment Company.

Service Provider means a third-party company that performs services on behalf of Shiffler, including ecommerce operations, payment processing, shipping, analytics, customer communications, marketing, accessibility services, cybersecurity, or customer support.

Cookies means browser cookies and similar technologies including pixels, tags, scripts, local storage, and related technologies used to support website functionality, analytics, personalization, and advertising.

Cookie Preference Center means the website tool, where available, that allows visitors to manage certain categories of non-essential cookies and similar technologies.

5. Information We Collect

The information we collect depends on how you interact with our website and our business.

Many visitors simply browse our website without creating an account or making a purchase. Others request quotations, place orders, participate in Live Chat, subscribe to marketing communications, or work with one of our sales representatives.

Because those interactions differ, the information we collect also differs.

In every case, we strive to collect only the information reasonably necessary for the legitimate business purpose involved.

Information You Provide Directly

You may voluntarily provide information including:

Category Examples
Contact Information Name, company, school district, department, job title, email address, telephone number
Address Information Billing address, shipping address
Account Information Username, encrypted password, account preferences
Transaction Information Orders, quotations, purchase orders, invoices, returns
Communications Emails, Live Chat conversations, contact forms, product inquiries
Preferences Saved shopping carts, wish lists, communication preferences

Providing personal information is generally voluntary.

However, certain information is necessary to process orders, prepare quotations, respond to customer inquiries, create customer accounts, or provide requested services.

6. How We Collect Information

Shiffler collects Personal Information through several methods, depending upon how you interact with our website and our business.

Directly From You

We collect information that you voluntarily provide when you create an account, place an order, request a quotation, request a catalog, submit a product inquiry, contact Customer Service, participate in Live Chat, subscribe to marketing communications, or communicate with a sales representative.

Automatically Through Our Website

When you use our website, certain technical and usage information may be collected automatically through your browser, device, cookies, pixels, tags, scripts, local storage, and similar technologies.

  • IP address and approximate location derived from IP address.
  • Browser type, operating system, and device type.
  • Pages viewed, products viewed, searches, and referring websites.
  • Shopping-cart activity, session information, and website interactions.
  • Website performance, security, and diagnostic information.

From Service Providers and Business Partners

We may receive information from service providers and business partners that support ecommerce operations, payment processing, shipping, fraud prevention, analytics, advertising, marketing communications, accessibility, customer support, and related business functions.

7. How We Use Your Information

Shiffler uses Personal Information for legitimate business and commercial purposes, including to:

  • Process and fulfill orders, quotations, purchase orders, returns, and warranty requests.
  • Authorize payments and coordinate billing, shipping, freight, and delivery.
  • Create, maintain, and support customer accounts, saved carts, and wish lists.
  • Respond to questions, product inquiries, Live Chat messages, and Customer Service requests.
  • Communicate about orders, quotations, accounts, products, services, and administrative matters.
  • Send marketing communications where permitted and manage communication preferences.
  • Operate, maintain, personalize, and improve our website, products, services, and customer experience.
  • Measure website performance, advertising effectiveness, and marketing engagement.
  • Maintain security, prevent fraud, diagnose technical problems, and protect our business and customers.
  • Comply with legal, tax, accounting, regulatory, and recordkeeping obligations.
  • Establish, exercise, or defend legal claims and enforce agreements.
  • Support ordinary internal business operations.

We do not use Personal Information for purposes materially different from those described in this Privacy Policy without providing additional notice where required by applicable law.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies, including pixels, tags, scripts, and local storage, to operate the website, remember preferences, understand website usage, maintain security, and support analytics and advertising.

Essential Cookies

Essential cookies support functions such as website security, shopping carts, checkout, customer accounts, load balancing, fraud prevention, and other services necessary for the website to operate. These technologies generally cannot be disabled through our Cookie Preference Center.

Functional Cookies

Functional cookies remember choices and preferences, such as saved settings, website features, and other functionality intended to improve the user experience.

Analytics Cookies

Analytics technologies help us understand how visitors use our website, identify technical issues, measure website performance, and improve content and navigation.

Advertising Technologies

Advertising technologies may help us measure campaign effectiveness, understand marketing interactions, and provide advertising that may be more relevant to visitors, where permitted by law.

Cookie Choices and Consent

Depending upon your location and applicable law, you may be presented with a Cookie Preference Center that allows you to accept, reject, or customize certain categories of non-essential cookies. You may also be able to change previously selected preferences through the cookie settings available on our website.

9. Third-Party Service Providers

Operating a modern ecommerce website requires specialized technology and trusted business partners.

Shiffler partners with carefully selected third-party companies that help us operate our website, process customer orders, maintain security, improve accessibility, communicate with customers, analyze website performance, and support other business operations.

These organizations process information only as reasonably necessary to perform services on our behalf and are expected to maintain appropriate safeguards for the information they receive.

Categories of Service Providers

Shiffler may work with service providers in categories including:

Service Category Purpose
Ecommerce Platform Website hosting, shopping cart, checkout, customer accounts
Payment Processing Secure payment authorization and transaction processing
Shipping & Logistics Delivery services, shipment tracking, freight coordination
Customer Communications Email delivery, order notifications, customer correspondence
Marketing Services Marketing automation, campaign management, email communications
Website Analytics Website performance measurement and reporting
Advertising Services Advertising measurement and remarketing
Customer Support Live Chat, communication platforms, customer service tools
Accessibility Services Accessibility technologies and compliance tools
Security Services Fraud prevention, cybersecurity, website monitoring and protection

These providers are authorized to use personal information only as reasonably necessary to perform the services requested by Shiffler and consistent with applicable contractual and legal obligations.

Current Technology Providers

As of the effective date of this Privacy Policy, Shiffler may utilize services provided by organizations including, but not limited to:

  • BigCommerce

  • Google

  • Braintree (a PayPal company)

  • Klaviyo

  • LiveChat

  • CallRail

  • accessiBe

Technology providers may change over time as our business evolves. We may add, replace, or discontinue service providers without updating this Privacy Policy solely to reflect a change in vendor, provided that our overall privacy practices remain materially consistent with this Policy.

10. How We Share Information

Shiffler does not sell Personal Information in exchange for monetary compensation. We may disclose Personal Information when reasonably necessary to provide requested products and services, operate our business, comply with law, or protect our rights.

Service Providers

We may disclose information to trusted service providers that perform services on our behalf, including ecommerce hosting, payment processing, shipping and logistics, analytics, advertising, marketing communications, Live Chat, accessibility, cybersecurity, fraud prevention, and professional services.

Manufacturers, Distributors, and Shipping Partners

Information may be disclosed to product manufacturers, authorized distributors, freight carriers, and shipping companies when reasonably necessary to obtain products, fulfill orders, coordinate delivery, address warranties, or provide requested customer support.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is required by law, regulation, legal process, or governmental request, or when necessary to protect the rights, property, security, or safety of Shiffler, our customers, or others.

Business Transactions

Information may be transferred or disclosed in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to applicable law.

11. Data Security

Shiffler maintains administrative, technical, and physical safeguards designed to reduce the risk of unauthorized access, disclosure, misuse, loss, or alteration of Personal Information.

  • Encrypted website connections where appropriate.
  • Access controls and authentication measures.
  • Security monitoring, firewalls, and fraud-prevention tools.
  • Employee training and internal procedures.
  • Vendor-management and service-provider safeguards.
  • Reasonable procedures for responding to suspected security incidents.

No method of transmission or storage is completely secure. Accordingly, while we work to protect Personal Information, we cannot guarantee absolute security.

12. Data Retention

Shiffler retains Personal Information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested products and services, comply with legal obligations, maintain business records, resolve disputes, prevent fraud, administer warranties, and enforce agreements.

  • Customer account information may be retained while the account remains active and for a reasonable period thereafter.
  • Orders, invoices, payment records, and shipping records may be retained as required for tax, accounting, warranty, and legal purposes.
  • Customer Service, email, and Live Chat records may be retained as reasonably necessary for support, training, quality assurance, and recordkeeping.
  • Marketing preferences may be retained until they are updated, withdrawn, or no longer reasonably necessary.
  • Security and diagnostic records may be retained as reasonably necessary to protect our systems and investigate incidents.

When Personal Information is no longer reasonably necessary, we take reasonable steps to delete, anonymize, or otherwise securely dispose of it.

13. Your Privacy Choices

Depending upon your location and applicable law, you may have several ways to manage how your information is used.

  • Use the unsubscribe link included in marketing emails to stop receiving promotional email communications.
  • Update certain account and contact information through your customer account or by contacting Shiffler.
  • Use our Cookie Preference Center, where available, to manage certain non-essential cookies and similar technologies.
  • Adjust browser settings to block, delete, or receive alerts regarding cookies, recognizing that disabling essential cookies may affect website functionality.
  • Submit a privacy request using the contact information provided in this Privacy Policy.

Transactional and administrative communications relating to orders, quotations, customer accounts, warranties, security, or Customer Service may continue when necessary.

14. Your Privacy Rights

Depending upon where you reside and subject to applicable limitations and exceptions, you may have rights concerning your Personal Information.

  • The right to request information about the categories and specific pieces of Personal Information we maintain.
  • The right to request access to or a copy of certain Personal Information.
  • The right to request correction of inaccurate Personal Information.
  • The right to request deletion of Personal Information, subject to legal exceptions.
  • The right to opt out of certain selling, sharing, targeted advertising, or profiling activities where provided by law.
  • The right to withdraw consent where processing is based upon consent.
  • The right not to be discriminated against for exercising applicable privacy rights.

California residents should also review Appendix D, the California Privacy Notice, for additional information about rights available under California law.

15. Exercising Your Privacy Rights

To submit a privacy request, contact Shiffler using the information provided in Section 21 of this Privacy Policy. Please describe the request with enough detail for us to understand and respond appropriately.

Verification

To protect Personal Information, we may request information reasonably necessary to verify your identity, authority, or relationship with Shiffler before fulfilling certain requests.

Authorized Agents

Where permitted by law, an authorized agent may submit a request on your behalf. We may require written authorization, verification of identity, and documentation demonstrating the agent's authority.

Response Timing and Exceptions

We will respond within the timeframes required by applicable law. Certain requests may be denied or limited when an exception applies, including when information is necessary to complete a transaction, comply with law, maintain security, prevent fraud, administer warranties, or establish or defend legal claims.

16. Children's Privacy

Shiffler Equipment Company's website is intended for businesses, educational institutions, government agencies, municipalities, and other organizations.

Our products and services are not directed toward children, and we do not knowingly collect personal information directly from children under the age required by applicable law.

If we become aware that personal information has been collected directly from a child without appropriate authorization, we will take reasonable steps to delete that information in accordance with applicable law.

Parents or legal guardians who believe that a child may have submitted personal information to Shiffler are encouraged to contact us using the contact information provided at the end of this Privacy Policy.

17. Canadian Customers

Shiffler proudly serves customers throughout both the United States and Canada.

If you are located in Canada, please be aware that your personal information may be collected, processed, stored, or transferred to the United States in connection with providing our products and services.

Because privacy laws differ between jurisdictions, your personal information may be subject to the laws of the United States or other jurisdictions where it is processed.

Nothing contained in this Privacy Policy is intended to limit any privacy rights available under applicable Canadian privacy legislation.

Questions regarding Canadian privacy matters may be directed to our Privacy Contact identified below.

18. International Visitors

Although Shiffler's primary markets are the United States and Canada, visitors from other countries may access our website.

If you access our website from outside the United States, you understand that your information may be transferred to, processed, and stored within the United States, where privacy laws may differ from those in your country of residence.

By using our website, you acknowledge these transfers where permitted by applicable law.

19. Third-Party Websites

For your convenience, our website may contain links to manufacturer websites, supplier websites, social media platforms, educational resources, videos, and other third-party websites.

These websites operate independently from Shiffler and maintain their own privacy practices.

We encourage visitors to carefully review the privacy policies of any third-party website before providing personal information.

Shiffler is not responsible for the privacy practices, security, content, or policies of websites that we do not own or control.

The inclusion of a link on our website does not constitute an endorsement of that website or its privacy practices.

20. Changes to This Privacy Policy

Technology continues to evolve.

Privacy laws continue to change.

Our products, services, website functionality, and business practices also continue to develop.

For these reasons, Shiffler may update this Privacy Policy from time to time to reflect changes in:

  • Applicable privacy laws.

  • Website technologies.

  • Business operations.

  • Customer services.

  • Security practices.

  • Marketing practices.

  • Third-party service providers.

  • Internal privacy procedures.

When material changes are made, we will revise the Last Updated date appearing at the beginning of this Privacy Policy.

Where required by applicable law, we may also provide additional notice regarding significant changes.

We encourage visitors to periodically review this Privacy Policy, so they remain informed regarding how Shiffler protects personal information.

Continued use of our website following the posting of an updated Privacy Policy constitutes acceptance of the revised Privacy Policy to the extent permitted by applicable law.

21. Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, we encourage you to contact us.

Privacy Contact

Shiffler Equipment Company

745 South Street

Chardon, Ohio 44024

United States

Telephone: (800) 547-1539

Email: c.service@shifflerequip.com

Website: www.shifflerequip.com

When contacting us regarding a privacy request, please provide sufficient information to allow us to understand your request and verify your identity where appropriate.

To protect customer information, we may request additional information before responding to certain requests.

Effective Date

This Privacy Policy is effective as of the Last Updated date identified at the beginning of this document and supersedes all previous versions of Shiffler Equipment Company's Privacy Policy.

APPENDIX A — Categories of Personal Information We May Collect

Category Examples
Identifiers Name, company, school district, email address, telephone number, billing and shipping addresses
Commercial Information Orders, quotations, purchase history, warranty requests, returns
Internet Activity Website pages viewed, searches, products viewed, referring websites, browser interactions
Device Information Browser type, operating system, IP address, device type
Customer Communications Emails, Live Chat conversations, contact forms, customer service correspondence
Marketing Information Email preferences, campaign interactions, promotional preferences
Account Information Username, encrypted password, saved carts, wish lists, account preferences

APPENDIX B — Categories of Third Parties With Whom Information May Be Shared

Depending upon the services requested and applicable law, Shiffler may disclose personal information to categories of organizations including:

  • Ecommerce platform providers

  • Payment processors

  • Shipping companies and freight carriers

  • Product manufacturers

  • Marketing service providers

  • Analytics providers

  • Advertising service providers

  • Customer communication providers

  • Accessibility technology providers

  • Security and fraud prevention providers

  • Professional advisors

  • Government authorities when legally required

Information is disclosed only when reasonably necessary to provide requested products or services, operate our business, protect our rights, or comply with applicable law.

APPENDIX C — Technology Providers

As of the effective date of this Privacy Policy, Shiffler may utilize services from companies including, but not limited to:

  • BigCommerce

  • Google

  • Braintree (a PayPal company)

  • Klaviyo

  • LiveChat

  • CallRail

  • accessiBe

This list is provided for transparency and may change over time as technologies evolve. Shiffler reserves the right to add, replace, or discontinue technology providers without updating this Privacy Policy solely to reflect a change in vendor, provided our overall privacy practices remain materially consistent with this Privacy Policy.

APPENDIX D - California Privacy Notice

This California Privacy Notice supplements the information contained in the Shiffler Equipment Company Privacy Policy and applies solely to California residents as defined under the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), and any applicable implementing regulations.

This Notice explains how Shiffler Equipment Company ("Shiffler," "we," "our," or "us") collects, uses, discloses, retains, and protects Personal Information relating to California residents, as well as the rights available to California residents under California law.

This Notice applies to Personal Information collected through:

  • www.shifflerequip.com

  • Customer accounts

  • Online purchases

  • Quote requests

  • Product inquiries

  • Customer Service

  • Live Chat

  • Marketing communications

  • Sales representatives

  • Email communications

  • Other online services operated by Shiffler Equipment Company

This Notice does not apply to employment-related information, job applicants, or information exempt from the CCPA/CPRA.

Whenever this Notice conflicts with another portion of our Privacy Policy, this California Privacy Notice controls for California residents.

1. Categories of Personal Information We Collect

During the preceding twelve (12) months, Shiffler may have collected the following categories of Personal Information.

Category Examples Collected
Identifiers Name, email address, telephone number, company name, school district, billing address, shipping address Yes
Customer Records Purchase history, quotations, invoices, shipping records, account information Yes
Commercial Information Products purchased, products viewed, order history, warranty requests Yes
Internet or Electronic Activity Website usage, browser type, IP address, pages viewed, referring websites, session information Yes
Geolocation Data Approximate location derived from IP address Yes
Audio or Electronic Communications Customer Service calls, emails, Live Chat communications Yes
Professional Information Job title, employer, department, educational institution Yes
Marketing Information Email preferences, campaign interactions, marketing engagement Yes


Shiffler does not knowingly collect biometric information, precise geolocation information, medical information, or other categories of sensitive personal information except where voluntarily provided and reasonably necessary to provide requested products or services.

2. Sources of Personal Information

Shiffler collects Personal Information from several sources.

These sources include:

Directly From You

Examples include when you:

  • Create a customer account.

  • Place an order.

  • Request a quotation.

  • Contact Customer Service.

  • Participate in Live Chat.

  • Request a catalog.

  • Subscribe to marketing communications.

  • Submit a contact form.

  • Communicate with one of our sales representatives.

Automatically Through Our Website

We automatically collect certain technical information when you interact with our website.

Examples include:

  • Browser information.

  • Device information.

  • IP address.

  • Website activity.

  • Shopping cart activity.

  • Session information.

  • Cookies and similar technologies.

  • Website performance information.

From Service Providers

We may receive information from companies providing services on our behalf including:

  • Ecommerce platform providers.

  • Payment processors.

  • Shipping providers.

  • Analytics providers.

  • Advertising providers.

  • Customer communication providers.

  • Fraud prevention providers.

  • Customer support providers.

From Business Partners

We may also receive information from:

  • Manufacturers.

  • Authorized distributors.

  • Shipping companies.

  • Sales representatives.

  • Other organizations involved in providing requested products or services.

3. Business and Commercial Purposes for Collection

Shiffler collects Personal Information for legitimate business purposes including:

  • Processing customer orders.

  • Preparing quotations.

  • Processing payments.

  • Shipping products.

  • Providing Customer Service.

  • Maintaining customer accounts.

  • Responding to inquiries.

  • Providing warranty support.

  • Improving our website.

  • Improving products and services.

  • Operating Live Chat.

  • Personalizing website experiences.

  • Sending marketing communications.

  • Measuring advertising effectiveness.

  • Maintaining website security.

  • Detecting fraud.

  • Complying with legal obligations.

  • Maintaining business records.

  • Protecting our legal rights.

  • Supporting normal business operations.

We do not collect Personal Information for purposes materially different from those described in this Notice without providing additional notice where required by law.

4. Categories of Personal Information Disclosed

During the preceding twelve (12) months, Shiffler may have disclosed the following categories of Personal Information for business purposes.

Category Disclosed for Business Purposes
Identifiers Yes
Customer Records Yes
Commercial Information Yes
Internet Activity Yes
Geolocation Data Yes
Communications Yes
Professional Information Yes
Marketing Information Yes

Categories of recipients may include:

  • Ecommerce platform providers.

  • Payment processors.

  • Shipping companies.

  • Website hosting providers.

  • Marketing service providers.

  • Analytics providers.

  • Customer communication providers.

  • Accessibility providers.

  • Fraud prevention providers.

  • Professional advisors.

  • Government authorities when legally required.

5. Selling or Sharing Personal Information

The California Consumer Privacy Act, as amended by the California Privacy Rights Act, defines the terms "sell" and "share" differently than their common meanings.

Selling Personal Information

Shiffler does not sell Personal Information in exchange for monetary compensation.

Sharing Personal Information

During the preceding twelve (12) months, Shiffler may have shared certain categories of Personal Information with third-party advertising or analytics providers for purposes that may be considered cross-context behavioral advertising under California law.

The categories of Personal Information that may have been shared include:

Category Shared
Identifiers Yes
Internet or Electronic Activity Yes
Commercial Information Yes
Marketing Information Yes

The categories of third parties that may receive this information include:

  • Advertising service providers

  • Analytics providers

  • Marketing technology providers

These activities help us:

  • Measure advertising performance.

  • Understand website usage.

  • Improve marketing effectiveness.

  • Improve customer experience.

  • Deliver advertising that may be more relevant to visitors.

Where required by law, California residents may exercise their right to opt out of this sharing through our Cookie Preference Center or by submitting a privacy request.

6. Sensitive Personal Information

California law recognizes certain information as Sensitive Personal Information ("SPI").

Shiffler does not use or disclose Sensitive Personal Information for purposes requiring a California resident's right to limit its use under the CPRA.

We do not intentionally collect sensitive information such as:

  • Government-issued identification numbers (except where voluntarily provided and necessary for legitimate business purposes)

  • Financial account login credentials

  • Precise geolocation

  • Health information

  • Biometric information

  • Information concerning race, religion, sexual orientation, or other protected characteristics

If Sensitive Personal Information is received, it is used only as reasonably necessary to provide requested products or services, comply with legal obligations, or protect our business.

7. Data Retention

California law requires businesses to disclose how long Personal Information is retained.

Rather than applying a single retention period to all information, Shiffler retains Personal Information for different periods depending upon:

  • The nature of the information.

  • The purpose for which it was collected.

  • Applicable legal requirements.

  • Business necessity.

  • Warranty obligations.

  • Accounting requirements.

  • Fraud prevention.

  • Security purposes.

Examples include:

Information Type General Retention Criteria
Customer Accounts Until account closure and as reasonably necessary thereafter
Orders & Invoices As required for accounting, tax, warranty, and legal purposes
Customer Service Records As reasonably necessary for support and quality assurance
Marketing Preferences Until updated or withdrawn
Website Analytics In accordance with analytics platform settings and legal requirements
Security Logs As reasonably necessary to maintain website security

When information is no longer reasonably necessary, Shiffler takes reasonable steps to securely delete, anonymize, or otherwise dispose of it.

8. Your California Privacy Rights

Subject to certain limitations and exceptions under California law, California residents may have the following rights.

Right to Know

You may request information regarding:

  • Categories of Personal Information collected.

  • Specific pieces of Personal Information collected.

  • Sources from which Personal Information was collected.

  • Business or commercial purposes for collecting information.

  • Categories of third parties to whom information has been disclosed.

  • Categories of Personal Information sold or shared, if applicable.

Right to Access

You may request a copy of certain Personal Information maintained by Shiffler.

Where required by law, we will provide this information after verifying your identity.

Right to Correct

You may request correction of inaccurate Personal Information maintained by Shiffler.

If appropriate, we may request additional documentation necessary to verify the requested correction.

Right to Delete

You may request deletion of Personal Information maintained by Shiffler.

Please note that California law permits businesses to retain certain information for legitimate purposes, including:

  • Completing transactions.

  • Warranty administration.

  • Tax compliance.

  • Fraud prevention.

  • Security.

  • Legal compliance.

  • Exercising or defending legal claims.

Right to Opt Out of Sale or Sharing

California residents have the right to direct businesses not to sell or share their Personal Information.

Although Shiffler does not sell Personal Information for monetary compensation, certain advertising technologies may constitute sharing under California law.

You may exercise your opt-out rights by:

  • Using our Cookie Preference Center.

  • Contacting us using the information provided at the end of this Notice.

Right to Limit the Use of Sensitive Personal Information

Because Shiffler does not use Sensitive Personal Information in a manner that triggers this right under California law, we generally do not offer a separate request process for limiting its use.

Should our practices change, this Notice will be updated accordingly.

Right to Non-Discrimination

Shiffler will not discriminate against you for exercising your California privacy rights.

Unless permitted by law, we will not:

  • Deny goods or services.

  • Charge different prices.

  • Provide a different level or quality of service.

  • Penalize customers for exercising privacy rights.

However, certain services may require the collection of Personal Information in order to function properly.

9. Exercising Your California Privacy Rights

California residents may submit privacy requests by contacting Shiffler using the contact information provided in this Notice.

Requests may include:

  • Requests to know.

  • Requests to access.

  • Requests to correct.

  • Requests to delete.

  • Requests to opt out of sharing.

To protect Personal Information, we may require reasonable verification of identity before responding to certain requests.

Verification procedures may vary depending upon:

  • The nature of the request.

  • The sensitivity of the information.

  • Applicable legal requirements.

  • Our relationship with you.

Authorized Agents

California residents may designate an authorized agent to submit certain privacy requests on their behalf.

Before responding to a request submitted by an authorized agent, Shiffler may require:

  • Written authorization signed by the California resident;

  • Verification of the California resident's identity;

  • Verification of the authorized agent's identity; and

  • Documentation demonstrating the agent's authority to act on the resident's behalf, where required by law.

We reserve the right to deny requests that cannot be reasonably verified or that do not satisfy applicable legal requirements.

Response Timing

Shiffler will acknowledge and respond to verified consumer requests within the timeframes required by applicable California law.

If additional time is permitted due to the complexity or volume of requests, we will notify you of the reason for the extension and the anticipated response date.

Requests That Cannot Be Fulfilled

California law recognizes circumstances in which a business may decline all or part of a consumer request.

Examples include situations where retaining Personal Information is necessary to:

  • Complete an ongoing transaction.

  • Fulfill a warranty obligation.

  • Detect or prevent fraud.

  • Maintain the security and integrity of our systems.

  • Comply with legal or regulatory obligations.

  • Exercise or defend legal claims.

  • Protect the rights or safety of Shiffler, our customers, or others.

  • Comply with record retention requirements.

When permitted by law, we will explain why a request cannot be fulfilled.

10. Notice Regarding Cookies and Online Tracking

Our website uses cookies and similar technologies to operate our website, improve performance, analyze website usage, and support certain advertising activities.

Depending upon your location and applicable legal requirements, you may be presented with a Cookie Preference Center that allows you to:

  • Accept all cookies.

  • Reject non-essential cookies.

  • Customize cookie categories.

  • Change previously selected preferences.

Essential cookies required for the operation and security of our website generally cannot be disabled through the Cookie Preference Center.

California residents who wish to opt out of the sharing of Personal Information through advertising technologies should use the Cookie Preference Center available on our website or submit a privacy request using the contact information below.

11. Notice Regarding Google Advertising Technologies

Shiffler may use Google advertising and analytics technologies to better understand website performance, measure advertising effectiveness, and improve customer experiences.

Depending upon your cookie preferences and applicable law, these technologies may collect or receive information regarding interactions with our website.

Where required by California law, these technologies are activated only after the appropriate level of consent has been obtained.

California residents may withdraw or modify their cookie preferences at any time through our Cookie Preference Center.

12. Financial Incentives

At the present time, Shiffler does not offer financial incentive programs, loyalty programs, or pricing differences in exchange for the collection, retention, sale, or sharing of Personal Information as described under the California Consumer Privacy Act.

Should Shiffler introduce such a program in the future, this Notice will be updated as required by applicable law.

13. California "Shine the Light" Law

California Civil Code Section 1798.83 permits certain California residents to request information regarding the disclosure of Personal Information to third parties for those third parties' direct marketing purposes.

Shiffler does not disclose Personal Information to third parties for their own direct marketing purposes in a manner requiring disclosure under California Civil Code Section 1798.83.

If our practices change in the future, this Notice will be updated accordingly.

14. Updates to this California Privacy Notice

California privacy laws continue to evolve, and Shiffler periodically reviews its privacy practices to ensure ongoing compliance.

Accordingly, we may update this California Privacy Notice from time to time to reflect changes in:

  • Applicable laws and regulations;

  • Website functionality;

  • Business operations;

  • Marketing practices;

  • Technology providers;

  • Security practices; or

  • Internal privacy procedures.

When material changes are made, we will revise the Last Updated date appearing at the beginning of this Notice.

Where required by law, additional notice of significant changes will be provided.

We encourage California residents to review this Notice periodically.

ADDENDUM A — Categories of Personal Information Collected

Category Collected Shared for Cross-Context Behavioral Advertising Sold
Identifiers Yes Yes (where applicable) No
Customer Records Yes No No
Commercial Information Yes Yes (where applicable) No
Internet / Electronic Activity Yes Yes (where applicable) No
Geolocation (Approximate) Yes No No
Communications Yes No No
Professional Information Yes No No
Marketing Information Yes Yes (where applicable) No
Sensitive Personal Information Limited No No

ADDENDUM B — Categories of Third Parties Receiving Personal Information

Depending upon the services requested, Personal Information may be disclosed to:

  • Ecommerce platform providers

  • Payment processors

  • Shipping carriers and freight companies

  • Product manufacturers

  • Marketing service providers

  • Analytics providers

  • Advertising providers

  • Customer communication providers

  • Accessibility technology providers

  • Security and fraud prevention providers

  • Professional advisors

  • Government agencies or regulators when legally required

ADDENDUM C — Current Technology Providers

As of the effective date of this Notice, Shiffler may utilize technologies or services provided by organizations including, but not limited to:

  • BigCommerce

  • Google

  • Braintree (a PayPal company)

  • Klaviyo

  • LiveChat

  • CallRail

  • accessiBe

Technology providers may change over time as business needs evolve. Shiffler may add, replace, or discontinue providers without updating this Notice solely to reflect a vendor change, provided our privacy practices remain materially consistent with the disclosures contained in this Notice.

END OF APPENDIX D - CALIFORNIA PRIVACY NOTICE